We are a multidisciplinary team of professionals based in Miami, South Florida, with extensive experience in branding, logo design, corporate identity, marketing, and strategic communication.
We work with businesses across South Florida and the U.S., delivering branding and corporate identity solutions designed to help companies grow, differentiate, and compete in dynamic markets.
Our multicultural background allows us to bring a unique and strategic perspective, understanding both the U.S. market and international audiences, especially the connection between North America and Latin America.
We develop creative and strategic branding solutions tailored to each business, ensuring every brand is aligned with its market, audience, and long-term goals.
VIVIAN PAZ
Strategic Brand Consultant
Co-Founder
Director of Cali Office, Colombia
Master’s Degree in Graphic Design
Expert in Marketing and Advertising
Design and Visual Arts Instructor
Entrepreneur with 29+ years of experience
Brand Consultant
Phone (Colombia): +57 318 383 3445
FRANCISCO CERON, PHD
Strategic Brand Consultant
Co-Founder
Director of Miami Office, U.S.A.
Master’s Degree in Graphic Design
Expert in Marketing and Advertising
Master Practitioner in NLP (Neuro-Linguistic Programming)
Doctorate in Applied Neuroscience
Knowledge in Neuromarketing
Web Designer
Visual Artist
Phone (Colombia): +57 310 4567 438
Phone (USA): +1 786 477 7559
MARIANA MARTINEZ OTERO
Digital Strategist
- Marketing & Advertising
- Anthropologist
- Content Marketing Specialist
- Social Media Management
- Media Buying
SARAI BARRIOS
Digital Strategist
- Marketing & Advertising
- Attorney (Lawyer)
- Content Marketing Specialist
- Social Media Management
- Media Buying
WE UNDERSTAND YOUR CONSUMER
We are brand and business strategists based in Miami, helping companies grow through branding, corporate identity, and strategic marketing.
We build and position products, brands, and services with a clear vision, powerful strategy, and measurable results.
OUR STORY
Objetivo was founded in 1994 in Cali, Colombia, by two entrepreneurs with a clear vision: to stand out through creativity and integrate it into every solution developed for their clients.
With over 30 years of experience, that vision has not only remained — it has grown stronger. Today, we proudly expand internationally, with a presence in Miami, where we continue to build a culture of branding, corporate identity, and design that goes beyond functionality and elevates brands to an artistic and strategic level.
1994
1999
2004
2010
2024
2026




