BRAND CONSULTANTS

Strategists + Creatives + Brand Experts

We are a multidisciplinary team of professionals based in Miami, South Florida, with extensive experience in branding, logo design, corporate identity, marketing, and strategic communication.

We work with businesses across South Florida and the U.S., delivering branding and corporate identity solutions designed to help companies grow, differentiate, and compete in dynamic markets.

Our multicultural background allows us to bring a unique and strategic perspective, understanding both the U.S. market and international audiences, especially the connection between North America and Latin America.

We develop creative and strategic branding solutions tailored to each business, ensuring every brand is aligned with its market, audience, and long-term goals.

VIVIAN PAZ

Strategic Brand Consultant

Co-Founder
Director of Cali Office, Colombia

Master’s Degree in Graphic Design
Expert in Marketing and Advertising
Design and Visual Arts Instructor
Entrepreneur with 29+ years of experience
Brand Consultant

Phone (Colombia): +57 318 383 3445

FRANCISCO CERON, PHD

Strategic Brand Consultant

Co-Founder
Director of Miami Office, U.S.A.

Master’s Degree in Graphic Design
Expert in Marketing and Advertising
Master Practitioner in NLP (Neuro-Linguistic Programming)
Doctorate in Applied Neuroscience
Knowledge in Neuromarketing
Web Designer
Visual Artist

Phone (Colombia): +57 310 4567 438
Phone (USA): +1 786 477 7559

MARIANA MARTINEZ OTERO

Digital Strategist

  • Marketing & Advertising
  • Anthropologist
  • Content Marketing Specialist
  • Social Media Management
  • Media Buying

SARAI BARRIOS

Digital Strategist

  • Marketing & Advertising
  • Attorney (Lawyer)
  • Content Marketing Specialist
  • Social Media Management
  • Media Buying

WE UNDERSTAND YOUR CONSUMER

We are brand and business strategists based in Miami, helping companies grow through branding, corporate identity, and strategic marketing.

We build and position products, brands, and services with a clear vision, powerful strategy, and measurable results.

OUR STORY

Objetivo was founded in 1994 in Cali, Colombia, by two entrepreneurs with a clear vision: to stand out through creativity and integrate it into every solution developed for their clients.

With over 30 years of experience, that vision has not only remained — it has grown stronger. Today, we proudly expand internationally, with a presence in Miami, where we continue to build a culture of branding, corporate identity, and design that goes beyond functionality and elevates brands to an artistic and strategic level.

1994

1999

2004

2010

2024

2026